Introducing Our New Thought Leadership Series
You’ll often hear the team at Passenger talk about how Community evolves. As we continue to push the envelope on new community activities, new technical methods to accomplish old tasks, and new thinking about how community can help businesses today, we wanted to formalize the conversation through the Passenger Thought Leadership Series…. And we’re starting next week.
As part of our Thought Leadership initiative, Passenger will host periodic discussions with industry experts who will share their knowledge and insights with us about brands and the impact community can have on them. Our invited guests will contribute different points of view, different ideas, and different expertise, all of which will further our understanding of consumer culture today, tomorrow, and in the future (which given the speed of social business, is right around the corner!). We will cover a range of trending industry topics such as the customer collaboration, online/offline behavior, brand trust and consumer ideation, all showcasing how community can be leveraged as an essential business tool for forging new ways for people to interact, collaborate, exchange ideas and co-create value.
To kick things off, we’ve invited our first industry expert, Michael Lowenstein Ph.D., CMC, to share with us his point of view on Customer Experience as it relates to community. Michael will be co-hosting a webinar: Leveraging Online Community to Optimize the Customer Experience, on April 29th and you can find his latest blog post here. Lowenstein is the Thought Leadership Principal for Beyond Philosophy, an international customer-centricity and customer experience training, planning and research consultancy, based in the U.S.; a member of the Advisory Council of Villanova University’s Center for Business Analytics, and Adjunct Marketing Instructor at Rutgers University School of Business’ Executive Education Program. He specializes in customer life cycle management, strategic/profitable customer relationships, enterprise customer-centricity, customer experience research, and employee performance research, consulting, and training, and he is the author of six customer-centric strategy books and over 200 white papers and articles.
We’re excited to bring some new and engaging topics to the discussion table and we hope you’ll join us for the conversation. As we always say, “Community Evolves. It’s not a fixed project with a start and an end date… It’s a journey.” We look forward to seeing—and hearing from you—along the way.